Apple has overtaken Coca-Cola to become the world’s most
valuable brand, according to a report released today.
The crowning of the creator of the iPhone as the leading global
brand is striking testimony to the increasing power of technology compared to
traditional powerhouses such as car companies.
Google came second in the list compiled by consultancy
Interbrand, with Coca-Cola, IBM and Microsoft rounding out the top five. See
the list below:
1) Apple - $98.3bn
2) Google - $93.2bn
3) Coca-Cola - $79.2bn
4) IBM - $78.8bn
5) Microsoft - $59.5bn
6) GE - $46.9bn
7) McDonald's - $42.0bn
8) Samsung - $39.6bn
9) Intel - $37.3bn
10) Toyota - $35.3bn
Source:
Interbrand
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